Kia Requests Dealers To Stick To Kia EV9 Sticker Price. Kia is taking a risk with its upcoming Kia EV9, the South Korean automaker’s first electric seven-seater. According to reports, the business is advising its dealers in the United States not to mark up the price of the EV9. The company wants to maintain the prices at the Manufacturer’s Suggested Retail Price (MSRP). This is in line with Kia’s goal of prioritising price transparency for its customers.
The Kia EV9 Price Tag:
The EV9 is positioned in the premium electric SUV sector, with a starting price of $56,395 (plus $1,495 freight). Customers may already reserve their EV9, which will be available in the United States before the end of the year. Kia’s move to ask dealers not to mark up pricing is perceived as an effort to provide new EV9 buyers with a fair and transparent purchasing experience.
Previous Markup Challenges:
This isn’t the first time Kia has had to deal with markup issues. The EV6, which was released in the United States over a year ago, received high markups from some dealers, with reports of up to $20,000 over MSRP. The small margins between MSRP and invoice pricing made it difficult to keep the vehicle at the suggested retail price. Kia is now aiming to avoid a situation similar to this with the EV9.
While Kia’s request seeks to ensure EV9 affordability, the viability of this plan remains dubious. The capacity of dealers to stick to the MSRP can be influenced by market conditions such as supply chain constraints and production costs. The value of the EV9 consumer is emphasised in Kia’s message to dealers, as is the need to preserve price transparency.
Trim Levels and Deliveries for the EV9:
The EV9 comes in five trim levels: Light Long Range RWD, Wind AWD, Land AWD, and GT-Line AWD, with the GT-Line AWD being the most expensive (including destination and delivery). The electric SUV has a dual-motor system that produces 379 horsepower and 516 pound-feet of torque. Initial deliveries are planned for the fourth quarter of this year, with plans to begin local manufacture in Georgia in 2024.